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This really is our benefit proposition which is exactly what I feel we’ve succeeded to achieve in the last twelve months.
A all over the world identify, Bosch needed a digital technique to crack into the Middle East with personalized content that reached this viewers whilst protecting a global identity.
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What we discovered would be that the topics which can be desirable to individuals are people who have an impact on their daily life. Such as, we did a story about Shein [the Chinese on the internet style retailer] and it scored close to 16 million sights on one particular platform and around 10 million sights on another a single. Gossip stories also rating loads of sights, as carry out some human-fascination stories, and also engineering stories.